How to increase website page speed so that SEO becomes more optimal? This time we will discuss briefly and concisely about it.
The implementation of SEO (Search Engine Optimization) is one of the important things to be applied to make a website or site rank best in search engine searches. In implementing SEO itself, there are many factors that need to be considered.
One of the vital factors in implementing this SEO is the pagespeed of the website.
What is Pagespeed?
For those of you who are still not familiar with the definition of pagespeed. In simple terms, this pagespeed can be described as the amount of time or duration it takes to display content.
There are many factors that affect this pagespeed. Starting from the design of the website, the server hardware that you use to the connection from the database.
Pagespeed itself is also a reflection of the quality of website hosting. Where the more quality hosting, the faster the loading speed of the website page.
Besides being able to affect rankings in search results. Pagespeed also affects the bounce rate of your website. This is because not many internet users are patient in accessing a website.
As a result, if the website they go to takes a long time to load content, then they are more likely to leave it. That’s why pagespeed is also closely related to the bounce rate.
Pagespeed Relationship With Google
For those of you who often read about SEO, of course you have heard that Google has added pagespeed as one of the ranking parameters in search results. Google has officially announced this in 2010.
Google’s announcement seems to be an affirmation that Google can give you a better ranking if you improve your website’s page speed.
The reason for Google to do this is actually quite simple, namely to provide the best experience for users in browsing.
How to Check the Pagespeed of a Website
Checking the pagespeed of a website is actually an easy and simple thing. There are quite a number of tools that you can use to determine the speed of your website. Some of these tools are as follows:
- Pagespeed Insight is a Google pagespeed tool (a tool released by Google) that can analyze the speed of a website whether it meets Google standards.
- Pingdom Website Speed Test is also a stupid page checker that you can also use to check the speed of a website. This tool also provides data that can help optimize the speed of your website.
- In addition to the two previous tools, you can also rely on the Web Page Test tool. This tool can not only check the speed of websites on Indonesian networks, but also websites on foreign networks.
As we have mentioned. There are many tools you can use to check the speed of your website. The 3 tools we mentioned earlier are some of the most popular. But you can also consider using other tool options such as the following tools:
- Geek Flare
- Web Page Analyzer
- Chrome DevTools
- Load Impact
How to Increase Website Page Speed
To be able to speed up the loading of your website, there are several tips that you can apply. Some of these tips are as follows:
Ensure Server Quality
First step of how to increase website page speed is ensure server quality. As we mentioned earlier, the server is one of the factors that can affect the speed of a website. For that, make sure that the server you use is of high quality, so it can accommodate a lot of visitors and load pages more optimally.
Using Content Delivery Network
If you are serving website content aimed at global visitors, it is recommended that you use a CDN (Content Delivery Network). This CDN can improve content delivery by hosting content (video and images) to multiple servers.
Reducing the Size of Photos and Videos
The large file size of the photos or videos presented on the website is another reason why the website loading speed is slow. Therefore,
try to compress the file size of your content as small as possible. In this case, you can rely on image compression tools like compress jpeg and compress PNG.
Remove Unnecessary Plugins
If you are using a website platform like WordPress, make sure that you remove unnecessary plugins and external scripts. These plugins and external scripts can affect the loading speed of your website.
Use Page Speed Checker
Always make sure that you do periodic checks of the speed of the website you are managing. In this section, it is recommended that you use page speed insights and web page tests to do this.
Both of these tools can provide reports related to issues that reduce the speed of your website.
That’s a short and solid discussion about how to increase website page speed. Hopefully this information can help to increase the speed of your website.
These ways of increasing website speed is also one of many ways of how to optimize your website such gambling website. So do these all means you are optimizing SEO of your website too.