SEO? What is it? and what does it do? In this discussion, we will explain you about SEO and its function more detail.
In blogging and digital marketing, understanding SEO (Search Engine Optimization) is a must.
Knowledge and application of SEO can make a site rank higher in search engine searches. This will certainly have a good impact in terms of the number of visits and of course lead conversion (sales).
SEO and Its Function for Blog or Site
Here is the explanation for those of you who don’t really understand about SEO and its function. SEO can be explained as an optimization technique to increase the relevant value of a web page in order to rank well in search engine searches for targeted keywords.
In simple words, SEO is a way to make your blog or site that you manage have a high ranking in search engine searches.
The most important thing of SEO and its function has been clearly mentioned in its definition. SEO has a role to help a site get a good ranking in search engine searches.
In addition to placing a site in a good ranking, SEO also serves to bring in many visitors and increase the number of sales.
The implementation of SEO is a marketing step that can save marketing costs. By implementing SEO well, then your site will get a top ranking on Google searches. This will reduce the advertising costs you spend.
Techniques on Apply SEO
In the world of blogging and digital marketing, the application of SEO does not only consist of 1 type. There are 3 different SEO techniques that are well known among SEO experts. The three are:
1. White SEO Technique
This white SEO technique is an SEO optimization technique that refers to Google’s optimization guidelines. White SEO itself is a technique that many SEO experts recommend in site optimization.
2. Blackhat SEO Technique
Another SEO technique is the Blackhat SEO technique. Blackkhat SEO itself is the opposite of White SEO techniques. This technique is an SEO technique that goes against the provisions of Google. As for some examples of the application of this technique such as doing link farming, doorway page cloaking, keywords stuffing, invisible text and iteration text.
We ourselves do not recommend you to apply this method of site optimization, because there is a high risk of getting penalized by Google.
3. Gray Hat SEO Technique
Another SEO technique that is quite well known among SEO practitioners is Gray Hat SEO. Gray Hat SEO itself is a combination of White Hat SEO and Black Hat SEO techniques.
Although it brings together 2 different SEO techniques. Similar to Black Hat SEO, Gray Hat SEO actually violates Google’s rules. Therefore, we do not recommend you to apply this technique.
Of the three SEO techniques that we described earlier, white SEO techniques are the more recommended choices. Of course the main reason, because it is safer for your site optimization.
How to Apply SEO Optimization
After discussing in detail about SEO is and its functions, let’s talk about how to apply this SEO optimization. In implementing SEO. There are 2 types of optimization that you need to do. The two are:
1. On-Page SEO
The first optimization step is SEO On Page. This self-optimization step is an attempt to optimize the pages on your site including optimize gambling website to meet good SEO criteria, so that they can be crawled easily by search engines.
The first optimization step is SEO On Page. This self-optimization step is an attempt to optimize the pages on your site to meet good SEO criteria, so that they can be crawled easily by search engines.
- Put keywords on url and article title
- Use keywords in the meta description of the main page and articles.
- Fill the site with quality and relevant articles or content.
- Create categories on the site
- Modify URLs to be simpler
- The application of keywords in alt images in articles or content.
2. Off-Page SEO
If on SEO On Page optimization, you should focus on content optimization. Then SEO Off Page is an optimization step that focuses on factors outside your site. In this case, Off Page SEO focuses on building quality backlinks for your site.
Backlinks are links that point to your site. Creating backlinks is very important, because it is one of the factors that affect search rankings.
The more quality backlinks pointing to your site, the greater the potential to rank in the top search engines.
That’s a brief discussion from us about what SEO is and its functions. Hopefully what we explain can be useful and add insight to those of you who read it. Thank you.